Accessibility measures help improve usability for all users and enhance the value of your company's website.
Improving usability for all users
Benefits extend to everyone, not just people with disabilities.
- Older adults
- Difficulty reading small text and performing fine motor tasks
- Temporary limitations
- A broken arm in a cast, or an eye patch limiting vision in one eye
- Situational limitations
- One hand occupied, bright outdoor lighting, or an environment where audio cannot be played
- Diverse abilities
- Differences in cognitive traits, digital literacy, and native language
Improved SEO performance and business results
Search engines favor accessible sites, so accessibility work naturally supports your SEO efforts.
- Proper heading structure
- Improved crawlability through a well-organized document structure
- Alternative text for images
- Traffic from image search and better content understanding
- Proper landmark configuration
- Clearer site structure and better search engine understanding
- Improved time on site and bounce rate
- Lower bounce rates and higher engagement through improved usability
Stronger corporate value and brand image
Stakeholders are paying attention from the perspective of CSR, ESG, and DE&I.
- Investor evaluation
- Improved evaluation as a key indicator in ESG investing
- DE&I promotion
- Concrete initiatives for diversity, equity, and inclusion
- Brand value
- Social recognition as a company open to all people
- Customer loyalty
- Improved UX drives repeat visits and higher customer satisfaction
Avoiding legal risk and ensuring compliance
Accessibility regulations are being enacted worldwide, increasing the need for compliance.
- Japan
- Amendment to Japan's Act for Eliminating Discrimination against Persons with Disabilities (April 2024 - reasonable accommodation becomes mandatory for private businesses)
- United States
- Litigation risk under the ADA (Americans with Disabilities Act)
- EU
- European Accessibility Act (EAA) takes effect June 2025
- Public procurement
- Accessibility conformance required as a condition for bidding participation