Accessibility measures help improve usability for all users and increase the value of a company's website.
Improved usability for all users
It benefits everyone, not just people with disabilities.
- senior citizen
- Small text is hard to read and precise operations are difficult
- Temporary Constraints
- He has a broken arm and is in a cast, and he is blind in one eye because he has an eye patch.
- Situational Constraints
- One hand occupied, bright outdoor environment, environment where sound cannot be output
- Diverse characteristics
- Differences in cognitive characteristics, digital literacy, and native language
Improved SEO and business results
Search engines highly value accessible sites, so this is a direct SEO strategy.
- Proper heading structure
- Improved crawlability by streamlining document structure
- Image alt text
- Acquiring traffic from image searches and assisting in content understanding
- Proper landmark settings
- Clarifying the site structure and facilitating search engine understanding
- Improving time spent on site and dropout rate
- Improved usability reduces bounce rate and improves browsing rate
Improving corporate value and brand image
Stakeholders are paying attention to this from the perspectives of CSR, ESG, DE&I.
- Investor evaluation
- Improved evaluation as an important indicator for ESG investment
- DE&I Advancement
- Specific initiatives for diversity, equity, and inclusion
- Brand Value
- Social recognition as a "company open to everyone"
- Customer loyalty
- Improved UX leads to increased repeat customers and improved customer satisfaction
Legal risk avoidance and compliance
Legislation is being enacted worldwide, and the need to respond is increasing.
- Japan
- Amendment to the Act on the Elimination of Discrimination against Persons with Disabilities (from April 2024, private businesses will also be required to provide reasonable accommodation)
- US
- Risk of ADA (Americans with Disabilities Act)-related lawsuits
- EU
- The European Accessibility Act (EAA) will come into effect in June 2025
- Public Procurement
- Making accessibility a requirement for bidding participation